Telegram has now launched Telegram Business with unique features to meet the needs of businesses. Through this feature, merchants can communicate with their customers and improve their business services.
However, to use Telegram Business features, you need to have a premium subscription. In this guide, let’s learn about all the features, benefits, and real-time applications of Telegram Business with examples.
Telegram Business: What and Why?
Telegram Business is a feature that can be used to turn your Telegram account into a special page. Through this, merchants can easily connect with customers and provide effective services.
Why is a Telegram Premium Subscription Needed?
Telegram Business features are part of Telegram Premium. It provides unique tools for easy chat management. By taking Telegram Premium, you can access exclusive features for business needs.
Telegram Business Features
1. Location
Display your business location on your Telegram account.
Benefit: Customers can easily find your business location and navigate to it via Google Maps.
Example: A café has added an address to its Telegram account. Customers can easily find that location through it.
2. Working Hours
Show your business’s working hours on Telegram.
Benefit: Customers can know in advance when your services will be available.
Example: A store sets its working hours from 10:00 AM to 7:00 PM. Customers can visit your store according to the time.
3. Quick Replies
Feature: Set pre-prepared answers to frequently asked questions.
Benefit: Saves time and provides consistent responses to customers.
Example:
- Question: What is the delivery time?
Quick Reply: Deliveries take 3-5 days. - Question: How do I return an item?
Quick Reply: Please visit our returns policy page.
4. Greeting Messages
Send automatic welcome messages to new customers.
Benefit: Makes a better first impression on customers.
Example: Suppose you are a gym training institute: “Welcome to FitLife Gym! Join today and get a free consultation.”
5. Away Messages
Send automatic messages when you are not available
Benefit: If a customer sends a message while you are not available, an automatic response message will be sent.
Example: “We are currently unavailable. Our working hours are 9:00 AM to 6:00 PM. We will get back to you soon. Thank you.”
6. Links to Chat
Provide special links to start a chat.
Benefit: Makes the chat initiation process easier.
Example: A travel agency shares: “t.me/TravelExperts?start=I+want+to+book+a+tour.”
7. Start Page
Display a personal message to customers before starting a chat.
Benefit: Customizes the chat experience.
Example: Suppose you’re a resort: “Welcome to Paradise Resorts! Please let us know your preferred dates for booking.”
8. Chatbots
Add chatbots that provide automatic answers to frequently asked questions.
Benefit: Provides immediate answers to customer questions.
Example: Suppose you’re an online store:
- Question: “Where is my order?”
Chatbot Response: Provides a tracking link.
To learn more about Telegram Business and its features, visit the official Telegram website.
Benefits of Telegram Business Features
- Time-Saving: Automatic features connect customers faster and provide a better service experience.
- Improved Customer Interaction: Makes communication with customers more efficient.
- Consistent Branding: Ensures every conversation reflects the brand values.
Real-Time Use Cases
1. Small Business
A bakery takes orders on Telegram and responds with Quick Replies, saying: “Order received! We’ll deliver in 2 hours.”
2. Medium Business
A gym sends welcome messages and offers special promotions to new members.
3. Large Business
An e-commerce company uses chatbots to answer thousands of customer questions every day.
How to Set Up a Telegram Business?
- Open the Telegram app.
- Go to Settings → Telegram Premium → Purchase a Subscription.
- Activate Business Features.
FAQs About Telegram Business
- Who is Telegram Business for?
Small, medium, and large businesses can benefit from it. - Are Telegram Business features free?
They are only available as part of Telegram Premium. - How to add Chatbots?
You can integrate third-party chatbots into Telegram. - Is Telegram Business available in all countries?
The Telegram Premium subscription is not available in all countries. Check its availability through your Telegram settings.
Conclusion
Telegram Business features are a great tool to meet your business needs. By subscribing to Telegram Premium, you can unlock these unique features and use them to better communicate with your customers.
From small bakeries to large e-commerce companies, Telegram Business offers solutions to make services more efficient. Take full advantage of Telegram Business to elevate your business operations and customer interactions!